Course description

In the past years, not only have smartphone video capabilities got a lot better, but the way these companies communicate and showcase their products to us has also improved hugely, creating this immediate feeling of “I want that” as soon as you watch one of their ads.

They figured out how to make that emotional connection between the product and you, the consumer. The fear of missing out is a powerful force that all smartphone brands leverage over and over again. But there’s one brand in particular that does it especially well: Apple.

Their marketing campaigns keep getting better and same goes for their storytelling. But there’s something impressively unique about their product shots. They always capture beautifully clean, crisp images and then take it to a whole new level by adding motion. 

In this video, we replicate from beginning to end three of the most popular product shots used in Apple commercials so you can do the same: the hero shot, the detail shot, and the context shot.

Did we miss something or have any filmmaking questions? Comment below!

What will i learn?

Requirements

Digiprima Admin

Adobe Certified Instructor & Adobe Certified Expert

Sharing knowledge is at the heart of who we are at Digiprima Technologies, and empowering others through technology is where we do our best work. We believe in learning from both sides of the journey — as creators and as learners — which helps us deliver practical, meaningful, and future-focused solutions for our clients and community.Over the years, we’ve worked with businesses across different industries, helping them transform their ideas into powerful digital products. Our core philosophy has always remained the same: grow together, innovate together, and create solutions that truly make an impact. We don’t just build software — we build partnerships and bring people along on the journey of digital transformation.Our team comes from strong backgrounds in design, development, and digital strategy, giving us a deep understanding of how technology, creativity, and business connect. From web and mobile applications to enterprise solutions and digital services, we see the bigger picture and help our clients connect all the pieces.At Digiprima Technologies, we also understand business because we work closely with entrepreneurs and organizations every day. That’s why our focus is not only on building great technology, but on making it practical, scalable, and valuable for real-world success.Today, our mission continues to be simple: to deliver high-quality digital solutions, share knowledge, and help businesses move confidently into the future through innovation and technology.

Kasia Jarco

Kasia Jarco is a dedicated and passionate educator, currently serving as a Javascript Understanding the Weird  Instructor at Academy LMS. With a wealth of academic and professional experience, Adrian Lucas brings a dynamic approach to teaching that inspires students to engage critically with the subject matter.

Mathew Anderson

Meet Mathew Anderson, an innovative and passionate developer who navigates the ever-evolving landscape of technology with finesse. With a keen eye for detail and a creative approach to problem-solving, Mathew Anderson crafts elegant solutions to complex challenges. Whether it's coding in various languages, designing intuitive user interfaces, or delving into the intricacies of software architecture, Mathew Anderson is a versatile developer committed to staying at the forefront of technological advancements. With a blend of expertise and a perpetual thirst for learning, Mathew Anderson brings a dynamic perspective to the world of development, turning ideas into functional and user-friendly realities. Embracing the collaborative spirit of the developer community, Mathew Anderson is not just a coder but a creator, shaping the digital landscape one line of code at a time.

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Lectures

0

Skill level

Beginner

Expiry period

Lifetime

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